Objective To develop a series of educational videos on advance care planning (ACP) for the public and evaluate their dissemination via new media platforms, aiming to provide a new path for promotion of ACP. Methods Eighteen experts were invited to determine the contents of ACP education for the public through two rounds of Delphi consultation, then educational videos were produced. Two new media platforms, WeChat and Bilibili, were selected for a two-month promotion campaign. Dissemination effectiveness was evaluated based on dissemination reach, engagement, and user characteristics. Results The contents of ACP education for the public consists of 6 modules and 25 pieces of knowledge. And 6 educational videos were produced.The dissemination reach indices on WeChat Official Account and Bilibili were 344.78 and 1 613.67, respectively. The engagement indices were 34.56 and 47.55, respectively. User characteristics analysis revealed that Bilibili users of these educational videos were mainly young males, while the WeChat users were mainly middle-aged women. Conclusion The series of ACP educational videos for the public are scientific and professional, and have achieved favorable dissemination effectiveness when promoted via new media platforms.