The 2023 Queensland Clinical Guideline for Promoting Breastfeeding offers revised protocols for healthcare providers in supporting breastfeeding during the antenatal, intrapartum, and postpartum periods. Specifically, the guideline introduces new standards in five key areas: effective communication about breastfeeding, assessment of risk factors that may hinder breastfeeding during antenatal care, implementation of skin-to-skin contact during Cesarean deliveries, evaluation practices for postnatal complementary feeding, and guidance on the use of pacifiers. These standards emphasize the utmost respect for individual maternal preferences to enhance a mother′s willingness to breastfeed, ultimately aiming to boost breastfeeding rates.