Objective From the perspective of nursing managers in 9 hospitals that are piloting "Internet+ Nursing Service" in Jiangsu Province, to understand their operation management experience of the pilot project, so as to provide reference for the introduction of formal guidance regarding such services. Methods Semi-structured and in-person in-depth interviews were carried out among 9 directors of nursing departments in 9 3A hospitals, then the data were analyed by Colaizzi′s method. Results Three themes were extracted:the positive effect of "Internet+Nursing Service", the difficulties and challenges of "Internet+Nursing Service", and suggestions for service improvement. Conclusion Nursing managers in 9 3A hospitals of Jiangsu province have positive experience and negative experience in the operation management of "Internet+Nursing Service". It is suggested that relevant policies, laws and regulations need to be further improved, in an effort to promote the healthy development of this model.