Objective To improve childbearing experience and outcome in primipara. Methods Eighty women with a single baby in vertex presentation, and delivering between 38 and 40 weeks of pregnancy were randomly divided into two groups, with 40 in each group. The control group was given routine management during labor and delivery that the midwife assisted the birth at the right side of the parturient woman and provided 30-min mother-infant skin-to-skin contact after the childbirth, while the intervention group employed frontal birth assistance techniques that the labor bed was dismantled and the midwife assisted the birth standing on the opposite side of the woman, then 90-min mother-infant skin-to-skin contact was performed after the childbirth. Results There were no significant differences in Apgar score and the incidence rate of newborns transferred to the neonatal intensive care unit between the two groups (P>0.05 for both). The intervention group showed earlier start time to seeking, latching and sucking in the newborns, as well as milder perineal laceration and less 2 h postpartum hemorrhage in the puerpera compared with the control group (P<0.05, P<0.01). Conclusion Frontal birth assistance techniques and mother-infant skin-to-skin contact are safe for practice, which promote early sucking of the newborns, alleviate perineal laceration and reduce postpartum hemorrhage in parturient women.