Objective To develop health education strategies for kidney transplant recipients in the new media environment, and to provide practical protocol for health education. Methods A total of 176 kidney transplant recipients were surveyed in terms of their needs of health education about kidney transplantation during the pretransplant waiting period, at the first day after admission, the fifth day after transplantation, the day before discharge and during the followup period. Eleven experts were selected for two rounds of Delphi consultation. Results The health education protocol for kidney transplant recipients included 3 firstlevel indicators (text, video and audio pool), 12 secondlevel indicators and 82 thirdlevel indicators. The authority coefficient of expert was 0.880 at round 1 and 0.874 at round 2. The Kendall′s coefficients of concordance (W) were 0.556 and 0.613. Conclusion The health education protocol for kidney transplantation which was developed based on patients′ needs and transmitted by the omnimedia, can be applied in clinical practice for kidney transplant recipients after validation.